GOLDEN, CO / APRIL 24, 2014 – Meritech welcomes change and new insight brought to the company via the addition of two experienced executives, strengthening their team of professionals and adding industry knowledge and new creativity during a time of rapid growth and expansion into new markets.
Peter Berrio, a highly accomplished executive with 22+ years of experience helping customers solve hygiene and sanitation challenges, joins Meritech as President. An exceptional leader and business strategist, Mr. Berrio will help optimize all internal sales, marketing, and market development processes, bringing his customer relationship and customer service skills to the company during an exciting time of growth.
Mr. Berrio has spent the last 6 years as VP of Corporate Accounts & Marine Division of Swisher Hygiene, tasked with developing new paths in the U.S. and Canada in hospitality, federal government and marine industries. He also created sanitation and service programs specific for the cruise line industry. Prior to his time with Swisher, Mr. Berrio spent 16 years in various positions within Ecolab, advancing from Regional Account Manager to his last position with Ecolab as VP of Sales, GCS Services, where he maximized the growth potential of service and direct parts programs, elevated sales activities in the equipment care division, and enforced new policies and procedures around pricing programs and proposals. Mr. Berrio will also take over all leadership responsibilities for Meritech’s growing service and customer service teams.
Meritech has also added Liz Meitus to the team and she enthusiastically joins Meritech as Director of Marketing & Design. With a background in creative direction and brand management, and the hybrid addition of marketing strategy for go-to-market roll-outs, Ms. Meitus is passionate about connecting people to the brands that will improve their lives — in the most efficient manners possible. With 15 years of experience working with both global brands, and growing start-ups at posts in various cities like Chicago, Kansas City, Philadelphia, and Denver, Ms. Meitus brings her holistic marketing perspective to Meritech.